Gold one of the world's most precious metals...dates back to the dawn of mankind. All great civilizations built up treasuries of the lustrous metal, reserving golden objects for their most important rituals.
However, the most alluring use of the sun-colored metal has always been in jewelry.
The Egyptians, largest producers of gold in the ancient world, equated gold with the sun, the giver of life, and reserved its use for pharaohs only.
The ancient Etruscans created meticulously hand-wrought objects using fine granules and threads of gold, a technique still practiced today.
To this day, Chinese and Indian brides wear jewelry of no less than 24-karat gold on their wedding day to ensure a lifetime of good luck and happiness.
And, a gift of gold jewelry says love and permanence as eloquently today as in all the ages past.
The Uniqueness of Gold
Of all the world's precious metals, only gold combines the four basic characteristics that make it a universally treasured possession.
Beauty - Gold's natural color can be further enhanced by alloying it with small amounts of other metals, yielding a spectrum of exquisite, subtle shades. Metal-smiths are able to create yellow, rose, green and white golds by adjusting the alloys. More copper results in a soft rose color; additional silver creates green gold; and palladium produces white. A popular trend is to combine two or more colors of gold in a single piece of jewelry.
Purity - It is estimated that only slightly more than 100,000 tons of gold have been taken from the earth during all of recorded history. And although gold can be found in rivers, seas and land in many parts of the earth, it is not easily extracted. Opening a mine is a time-consuming and costly operation, and several tons of ore are required in order to produce just one ounce of the precious metal.
Durability - Look no further than the nearest museum where gold jewelry, coins and artifacts from ancient civilizations attest to the metal's enduring beauty and permanence.
Workability - Jewelers throughout the ages have preferred gold to all other metals for its beauty and ease of workmanship. Gold can be melted, or shaped, to create any design. It can be alloyed with a number of other metals to increase its strength and produce a variety of colors and can be re-melted and used again to create new designs.